Jennifer Smith

Client: Nike Global

Agency: Wieden + Kennedy

Executive Creative Director: Caleb Jensen, Blair Warren

Associate Creative Directors: Tom Hall, Sam McCluskey

Senior Producer: Jennifer Smith

Producer: Jalen Simms

Senior Designer: Shantanu Sharma

Senior Design Producer: Sarah Starr

Senior Production Designer: Matt Blum

Global Brand Director: Paul Wentworth

Group Media Director: Brian Goldstein

Associate Media Director: Jarod Diaz

Media Supervisor: Bobby Finicle

Editorial Company: Joint Editorial

Editor: Eric Hill

Assistant Editor: Ian DeVore

Post Producer: John Dillon

Colorist: Jasmine Vasquez

Audio Producer: Louise Woodward

Production Company: BAUIE+RAD

Drone Company: DRONE DUDES

Agency: Wieden + Kennedy

Clients: Samsung x Netflix

Role: Senior Producer

CDs: Dan Viens + Matt Sorrell

Creatives: Vlad Gordosky + Sergio Alonso

Production: Netflix Productions, and Street Factory Media

Editorial: Joint, Steve Sprinkles

In order to launch the pairs, Pharrell Williams and adidas Originals have tapped the multidisciplinary artist Tyrrell Winston — whose iconic installations deftly brings together the worlds of art and sport. Fittingly, the campaign spotlights the collaborative basketball sneaker in front of a wall of Winston’s basketballs. I worked as Senior Producer with agency Kamp Grizzly to bring this to life.

Agency: Kamp Grizzly

Client: adidas x Pharrell Williams

Role: Senior Producer

Project Manager: Jamie Boyda

Associate Creative Director: Tom O’Toole

Photographer: Sue Kwon

Art Installation: Tyrrell Winston

My role included scouting and locking in location, talent, overseeing and negotiations for art installation, hiring and managing production crews, budgets and managing clients expectations.

Featured on Knotfest.com

Client: Hatchets For Hands

Cullen Polythress & Brian Parks

Role: Producer, Casting

FX Makeup & Styling: Ann Monahan

Director: Nick Woytuk

DP: Greg Schmitt

For the launch of the Netflix Original series The Haunting of Hill House, Kamp Grizzly was asked to activate around New York Comic Con as well as during Halloween to bring the spooky series to life. We pulled off a variety of stunts including a haunted screening for fans, crashing the Netflix and Chills panel at Comic Con, and wandering the streets in New York and LA just in time for Halloween.

Agency: Kamp Grizzly

Role: Producer

Agency: Kamp Grizzly

Role: Producer

Assets: Content Capture, Build & Event Production

To celebrate International Women’s Day 2020, adidas partnered with iFundWomen to provide financial support and expert business coaching for nine women-led initiatives that reimagine sport.

The adidas x IFundWomen Reimagine Sport program helps support women-led businesses by providing them with the coaching, resources, and access to the capital needed in order to continue making an impact on the sport industry. Nine women-led organizations in the world to participated in this program that launched during an intensive three-day workshop in NYC earlier this year.

Special guests included: Billie Jean King, Jackie Joyner-Kersee, Katie Holloway, Robin Arzon, and Allie Love.

My role included overseeing all production budgets, hiring and managing all vendors/contractors, managing scouts, location build-outs, event execution and managing talent and onsite content capture.

Agency: Kamp Grizzly

Role: Producer

Creative Director: Tally Gunstone

Associate Creative Director: Sarah Keats

Art Director/Designer: Brittany Hagen

Project Manager: Emily Norman, Simone Jackson

Production Coordinator: Mimi Hibben

Local Production Support: Joanna Lu, Stevie Saunders

Motion: Sacred Pact– Sunny Facer & Jacqueline Tosline

Editor: Dani Ramson

Stills: Anna Ottum

To celebrate the launch, Foot Locker and adidas tapped musicians Kid Cudi, Raury and H.E.R., and athletes Patrick Mahomes, Donovan Mitchell and Candace Parker as leaders in their communities that represent the identity of the Collective. Asterisk – The Collective's symbol – serves as an icon that signifies the coming together of sport, creativity and community, as well as the exception to the rule that marks those who stand out and make a difference.

These six initial creative partners represent the story and the integrity of the Collective, and in return, the Asterisk honors their courage, strength and action to stand out.

H.E.R.: H.E.R. teamed up with the Oaktown Jazz Workshop to engage with their music students and the local community. During her time there, H.E.R. made a sizable donation of musical equipment and other special gifts to the Oaktown Jazz Workshop to help encourage learning and growth in the musical world. Gabi chose a group of 10 deserving students join her at the Lights On Festival for a VIP experience and meet & greet backstage.

Patrick Mahomes: Kansas City Chiefs star quarterback stopped by the Kansas City Mercy Children's Hospital to spend time with the children as part of the Foot Locker x adidas Asterisk Collective initiative, whose mission to inspire and empower individuals to make an impact in their communities.

Donovan Mitchell: NBA star Donovan Mitchell and his Spidacares Foundation to present a $25K college grant and the new Tresc Asterisk Collective kicks to Naja.

Candace Parker: We teamed up with adidas and Candace Parker for a Skills Camp that brought together 100 boys and girls aged 14 – 18. All participants will walk away with a stronger sense of self confidence, meaning and purpose, increased social awareness and a swag bag.

Agency: Kamp Grizzly

Role: Producer

Creative Director: Yogi Hakim

Designer: Brittany Hagen, Max Miller

Copywriter: Amiri Rose

Production Coordinator: Katharine Cleary

Stills: Kyle Hannon

Motion: Corey Rood

We kicked off the adidas Originals EQT Essential Music Series at the birthplace of where it all began for the adidas Equipment line back in '91. Our team created an interactive EQT Experience in the basement of the Memorial Coliseum in Portland.  

EQT “Essentialism” Free Concert Series we added four additional cities. Concert headliners include Grammy-nominated BJ the Chicago Kid, Raury, Danny Brown, Isaiah Rashad, and more to performed at select stops in Miami, Atlanta, Detroit, and Chicago.

Sharing its storied history, each space featured EQT displays offering an interactive overview of the line’s heritage and its continued influence on streetwear. All featured hip-hop and electronic acts will perform stripped down sets personifying essentialism through music while strengthening and supporting the creative community at each select city.

Performances included:

Portland: Lou P, Kaytranada, Anderson Paak and Knxwledge coming together for a rare NxWorries live set

Miami: Isaiah Rashad, Craze, DJ Amtrac

Atlanta: Raury, Abra, Pheels

Detroit: Danny Brown, Angel Haze, Jay Daniel

Chicago: BJ the Chicago Kid, Joey Purp, Kami

CREDITS

Agency: Kamp Grizzly
Role: Producer
Assets: Content Capture Production

New Yorkers can’t always get outside of the city, but we brought the indoors to them and pushed the limits of the urban environment. We sent those a part of the Creators Club on an adventure to explore NY by guiding them to places that are often overlooked in the city. We took over two iconic neighborhood bodegas that engaged members of the Adidas Creators Club in advance of the launch. The adidas Creators Club sent out an alert that contained GPS coordinates only. The following day consumers were able to experience the MyShelter collection for themselves when conducted actual rain and fog conditions on-site at the event in LES. Guests could try on the product and walk through the elements themselves. Eddie Huang made a guest appearance.

Agency: Kamp Grizzly

Role: Producer

Creative Director: Tally Gunstone

Spatial Designer: James Snowbarger

Technical Director: Nathan Jenkins

Project Manager: Allison Soule

Production Coordinator: Ann Monahan

Production Support: Isabella Rodriguez

As we continue on our journey to Uncover the Uncommon, Stance highlights various authors of daily legend—the ones who utilize their everyday creativity to make a difference in the lives of others. Because you don’t have to be a world-famous artist or athlete to accomplish greatness, Uncovering the Uncommon is about tapping into the potential that lies inside every one of us. After all, it's not about who you are, it's what you're bringing to the table. And nowhere is this more evident than with North Carolina public school teacher, Barry White, Jr.

"Take the time to build connections and trust. Never underestimate the value of relationships." –Barry White, Jr.

Kamp Grizzly teamed up with adidas Originals to create a 2-minute animation. The History of Crazy quickly runs through the history of the shoe. Beginning in the late 90s, the video goes through the “Balling,” “Retro,” and “Unhumble” eras. Important moments include 2005’s Crazy 8 and the current era’s slew of colorways and textiles used to produce the sneaker.

Agency: Kamp Grizzly

Role: Producer

Project Manager: Blake Carrillo

Director: XTonyx Wallace

Writer: Jason Concepcion

Illustrations: Sean Solomon

Working closely with the agency creative strategic team and client marketing teams, we reimagined Black Diamond's brand and social positioning—with the final artifact #liveclimbrepeat. 

To relaunch Black Diamond on Instagram we created a clean slate of dramatic imagery to inspire both core climbers and those seeking to connect with the climbing life. 

Our team traveled to upstate New York to capture a climb in-person by scaling one of the oldest climbing areas in the country—The Gunks. Together with Black Diamond's content team, we crafted a narrative to serve as a framework for future brand stories.

My role included scouting, contracting and hiring, pre-production, day-of content capture and post-production. I also had to learn to climb.

CREDITS

Agency: Instrument
Role: Content Producer
Assets: Brand Strategy, Campaign Strategy, Social Strategy, Video (view) & Photography (view)

I joined a group of filmmakers, photographers and friends on a content capture for Western Rivers Conservancy in Northern California.

Blue Creek is a cold-water refuge where much of the salmon of the West call home. Instrument created a campaign to help raise funds for the effort to save Blue Creek. The resulting film beautifully captured the sacred place and emotional connection people have with this river.

My role included scouting, contracting and hiring, pre-production, day-of content capture and post-production. 

CREDITS

Agency: Instrument
Role: Content Producer
Assets: Content Capture Production, Social Assets, Ariel and Underwater video and Photography Production (view film)