/
1
·
A dying phone without any way to charge it is stressful. Especially, when you’re out. Corona is a brand synonymous with relaxation, so we found a way to turn the stress of a low battery into a relaxing round of Coronas
On the Winelivery App, an alcohol delivery service, Corona checked users’ battery levels to determine if they were in need of a charge. If the users’ battery was below 20%, they were served a custom message that allowed them to order free Corona right to their door.
And to extend the experience to people with dying phones out at bars, we built a custom refrigerator filled with Corona that could only be unlocked with a phone with low battery. The Corona Recharge fridge turned the stress of a dying phone into a relaxing round of Coronas.
Creative Agency: W+K
Creatives: Alex Mahan + Alex Nassour
Editorial + Color: Joint Editorial
Editor: Eric Hill
Editor: Vanessa Wood
Color: Jasmine Vazquez
Sound Design + Mix: Field Day, Noah Woodburn + Morgan Johnson